Book News Describes the history of the company and the world of automobile production, telling the story of how Studebaker grew into the nation's leading independent automobile producer, and why it ultimately failed. Focuses on the role of tradition in Studebaker's corporate culture, rhetoric, and business strategies. Unlike most accounts of the Studebaker saga, Critchlow's (history, Saint Louis U.) explores the importance of ideas not simply market forces in shaping 20th-century American institutions. Annotation c. by Book News, Inc., Portland, Or.
Blackwell North Amer While the Big Three automobile companies came to dominate the industry, its early history was characterized by an array of competing companies. Studebaker's story is the chronicle of the life and death of an American automobile company where managements concept of "tradition" played a fundamental role in modeling corporate culture, rhetoric, and strategy. Donald T. Critchlow focuses on how organizational philosophies, developed by successive managerial regimes, reflected and influenced corporate strategies concerning product development, investment policies, employee relations, and the allocation of resources. The upper management of Studebaker thus shaped corporate strategy within an institutional environment that embodied company tradition and responded to market forces.