The Irresistible Offer
How to Sell your Product or Service in 3 Seconds or LessAudiobook CD - 2006
With consumers bombarded by thousands of marketing messages a day, a salesperson has exactly 3 seconds to capture the mind of his prospect. Today consumers are forced to make quick evaluations as a matter of survival. Within 3 seconds sales are made, deals are closed, and empires are built. The Irresistible Offer suggests that marketers and salespeople should stop practicing gimmickry and concentrate on the one aspect of every sale that truly makes the difference: the offer.
Publisher: Prince Frederick, MD : Recorded Books, 
Characteristics: 4 sound discs (4 hr.) : digital ; 4 3/4 in