Six Pixels of Separation

Six Pixels of Separation

Everyone Is Connected : Connect your Business to Everyone

Book - 2009
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Baker & Taylor
Digital marketing expert Joel takes on the fascinating world of today's marketing from a whole new perspective. The author reveals the inner secrets highly successful Internet capitalists use to expand business and to reach global audiences.

Hachette Book Group
Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.

The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business.

This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply.


Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base-and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace-without the support of traditional mass media.

Everyone is connected. Isn't it time for you and your company to connect to everyone? SIX PIXELS OF SEPARATION will show you how.


Baker
& Taylor

The president of Twist Image identifies techniques used by successful internet capitalists to expand business and reach global audiences, in a guide for online entrepreneurs that shares specific case studies illustrating positive examples of personal branding and digital marketing.

Publisher: New York : Business Plus, c2009
Edition: 1st ed
ISBN: 9780446548236
0446548235
Characteristics: xii, 288 p. ; 24 cm

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