How to Write A Marketing Plan

How to Write A Marketing Plan

Book - 2006
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Ingram Book Company
A hands-on guide to creating a complete, professional marketing plan for any business, this resource walks readers through each step of developing and writing their own plan. With a practical approach, this comprehensive workbook covers each essential step.

Book News
This workbook provides instructions and exercises for conducting a marketing audit of a company, defining marketing objectives, choosing promotion channels, preparing a profit and loss account budget, and writing each section of the resulting marketing plan. An example marketing plan for a fictitious British manufacturing company is provided, but no index. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)

Ingram Publishing Services
A hands-on guide to creating a complete, professional marketing plan for any business, this resource walks readers through each step of developing and writing their own plan. With a practical approach, this comprehensive workbook covers each essential step.

A hands-on guide to creating a complete, professional marketing plan for any business
"A 'must-have' educational resource for marketing students, and a valuable refresher course for working professionals." -- Internet Bookwatch
Well-written marketing plans are based on solid strategy. They identify the most promising business opportunities, provide a coordinated action plan and illustrate how to maintain position in identified markets. John Westwood uses a real marketing plan to walk readers through each step of developing and writing their own plan. With a practical approach, this comprehensive workbook covers each essential step, including: Carrying out a marketing audit; Setting objectives and the strategies to achieve them; Devising budgets; and Writing and implementing the plan.


Publisher: London ; Philadelphia : Kogan Page, 2006
Edition: 3rd ed
ISBN: 9780749445546
0749445548
Characteristics: vi, 129 p. : ill. ; 22 cm

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