Guerrilla Marketing for Nonprofits

Guerrilla Marketing for Nonprofits

250 Tactics to Promote, Recruit, Motivate, and Raise More Money

Book - 2010
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Baker & Taylor
Helps nonprofits compete for donations and boost public awareness through the application of low-cost battle plans, time-tested principals and relevant tactics and by utilizing the "seven golden rules" of Guerilla Marketing for fundraising success and recruiting volunteers. Original.

Perseus Publishing
The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the power of time, energy, imagination, and information?allowing them to maximize their impact and raise more money! Armed with time-tested principles, 200 proven weapons of Guerrilla Marketing, and relevant tactics and tools, nonprofit marketers learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more money?no matter the state of their finances. ? Introduces the ?seven golden rules” for fundraising success and recruiting volunteers ? 200 proven weapons of Guerrilla Marketing customized for nonprofits ? Covers publicity and social media tactics specific to the nonprofit community ? Concepts are illustrated through real-world examples and comparison tables

McGraw Hill

Learn the Seven Golden Rules of fundraising success!
Boost Public Awareness, Increase Effectiveness in Recruiting Volunteers, Mobilize Advocates, and Raise Money!

“Think you don’t have time, money, or skills for marketing? Think again. Guerrilla Marketing for Nonprofits will thrill you with how easy it can be. Devour Guerrilla Marketing for Nonprofits and you’ll never be hungry for creative marketing ideas for your good cause again!”
--Kivi Leroux Miller, founder of Nonprofit Marketing and author of The Nonprofit Marketing Guide: High-Impact, Low-CostWays to Build Support for Your Good Cause.

“Yay, and double yay! Finally, the definitive how-to, resource, and idea book for guerrilla nonprofit marketers. It’s all here: everything one needs to practice guerrilla nonprofit marketing – a resource you’ll want to keep nearby for regular reference. I found myself applauding internally with every page turn. Nonprofits that adopt even a fraction of the guerrilla marketing ideas and principles here will be further ahead.”
-- Elaine Fogel, President and CMO, Solutions Marketing & Consulting LLC Chair, American Marketing Association, Nonprofit Special Interest Group

“Buy this book immediately if you are on a mission to do good in this world. It’s jam-packed with concrete ways to effect great changes — even if you have tiny staffs and itty-bitty budgets. Guerrilla Marketing for Nonprofits is a Godsend to nonprofits and do-gooders everywhere.”
--Katya Andresen, COO, Network for Good and author of Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes

Publisher: Irvine : Entrepreneur Press, c2010
ISBN: 9781599183749
Branch Call Number: 658.8 L578gn
Characteristics: xxiv, 336 p. ; 23 cm
Additional Contributors: Forbes, Chris
Adkins, Frank


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Jul 29, 2012

Repetitive and not overly unique, but that's probably to be expected considering the existence of an entire series of guerilla marketing books. Useful in bits and pieces.


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