The Thank You Economy

The Thank You Economy

Book - 2011
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Baker & Taylor
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.

Publisher: New York, NY : Harper Business, c2011
Edition: 1st ed
ISBN: 9780061914249
006191424X
9780061914188
0061914185
Branch Call Number: 658.812 V474t
Characteristics: xvi, 240 p. : ill. ; 22 cm

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debwalker Jun 15, 2011

"Social Media Has Made the World One Big Small Town
The things that once mattered most in small town life are important again, but on a global scale: reputation, word of mouth, and one-on-one personal relationships. In The Thank You Economy Gary Vaynerchuk places the ideas presented in his previous book, Crush It, into a larger context. There is a serious cultural shift happening, and it's bringing our most human qualities back into business and life. This book offers great examples and advice on how to adapt to these profound changes and how to build genuine, caring relationships with the your customers and the world."
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