The Thank You Economy

The Thank You Economy

Book - 2011
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Baker & Taylor
Examines the evolution of the marketplace, reveals the essential factors that are defining and driving successful relationships between businesses and consumers, and looks at companies that are succeeding with the strategic use of social media.

HARPERCOLL
“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, Twitter

Gary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchuk—one of Bloomberg Businessweek’s “20 People Every Entrepreneur Should Follow”—looks beyond a numbers-based analysis to explore the value of social interactions in building our economy.

Blackwell Publishing
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy---it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.

Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.

Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today's markets.

Filled with Vaynerchuk's irrepressible candor and wit, as well as real-world examples of companies that are profiting by putting Thank You Economy principles into practice, The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.

Baker
& Taylor

Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
The best-selling author of Crush It! looks at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. 100,000 first printing.

Publisher: New York, NY : Harper Business, c2011
Edition: 1st ed
ISBN: 9780061914188
0061914185
9780061914249
006191424X
Branch Call Number: 658.812 V474t
Characteristics: xvi, 240 p. : ill. ; 22 cm

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debwalker Jun 15, 2011

"Social Media Has Made the World One Big Small Town
The things that once mattered most in small town life are important again, but on a global scale: reputation, word of mouth, and one-on-one personal relationships. In The Thank You Economy Gary Vaynerchuk places the ideas presented in his previous book, Crush It, into a larger context. There is a serious cultural shift happening, and it's bringing our most human qualities back into business and life. This book offers great examples and advice on how to adapt to these profound changes and how to build genuine, caring relationships with the your customers and the world."
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