The Librarian's Nitty-gritty Guide to Social Media

Baker & Taylor
Offers advice for storytelling that promotes reading and fosters the imagination of the listeners.

Book News
Solomon, a library services manager, answers common questions librarians have about social media and demonstrates how to use it more effectively. She explains how to convince the library director that social media is important; get started by creating goals, choosing sites, and writing a social media policy for staff; understand and earn social capital; use strategies such as creating a profile, learning the community, understanding online patrons, responding to conversations promptly, forming a "friending" policy, empowering staff, and using YouTube and LinkedIn; understand status updates, common problems, and effective engagement; use Facebook; use social media to engage teens; manage the library's reputation; evaluate efforts; and avoid burnout and other long-term issues. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)