Above the Fold

Above the Fold

Understanding the Principles of Successful Web Site Design

Book - 2014
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Baker & Taylor
A guide to creating successful Web sites covers such topics as typography, site planning, usability, search engine optimization, marketing, and conversion.

F+W Publishing
Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project:
  • PLAN
    Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation.
  • DESIGN
    The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design.
  • OPTIMIZE
    Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.


Publisher: Blue Ash, Ohio : How Books, [2014]
Edition: Revised edition
ISBN: 9781440336669
1440336660
Branch Call Number: 006.7 M612a
Characteristics: vii, 275 pages : illustrations ; 23 cm

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