The Invention of Helen Gurley Brown and the Rise of the Modern Single WomanBook - 2016
"By veteran magazine journalist and author Brooke Hause, Enter Helen is an intimate, in-depth portrait of the inimitable, iconic, and highly controversial champion of Sex and the Single Girl: Helen Gurley Brown"--
This cinematic story about legendary Cosmopolitan editor and champion of the single girl Helen Gurley Brown chronicles her rise as a cultural icon who redefined what it means to be an American woman.
In 1965, Helen Gurley Brown, author of the groundbreaking bestseller Sex and the Single Girl, took over an ailing Cosmopolitan and soon revamped it into one of the most bankable—and revolutionary—brands on the planet. At a time when women’s magazines taught housewives how to make the perfect casserole, Helen spoke directly to the single girl next door, cheekily advising her on how to pursue men, money, power, pleasure, and, most of all, personal happiness.
In this retro romp that will appeal to fans of Mad Men, journalist Brooke Hauser reveals how a self-proclaimed “mouseburger” from the Ozarks became one of the most influential women of her time. Though she was married (to the renowned movie producer David Brown), no one embodied the idea of the Cosmo Girl more than Helen, who willed, worked, and flirted her way to the top. Bringing New York City vibrantly to life during the sexual revolution and the women’s movement, and featuring a rich cast of characters, including Hugh Hefner and Gloria Steinem, Enter Helen is the riveting story of a polarizing pioneer who bucked convention to define her own destiny, baiting a generation that both revered and rejected her.
Chronicles the rise to prominence and power of the editor of Cosmopolitan magazine during the mid-1960s and how she championed our modern image of the independent and ambitious single woman with sexual freedom. 40,000 first printing.
"This female Mad Men-like story chronicles the legendary Cosmopolitan magazine editor's rise to power as both a cultural icon and trailblazer who redefined what it means to be an American woman.In the mid-Sixties, Helen Gurley Brown, author of the groundbreaking Sex and the Single Girl, took over the ailing Cosmopolitan magazine and revamped it into one of the most successful brands in the world. At a time when magazines taught housewives how to make the perfect casserole, Helen reimagined Cosmo and womanhood itself, championing the independent, ambitious, man-loving single woman. Though she was married, to Hollywood producer David Brown, no one embodied the idea of the Cosmo Girl more than the Ozarks-born Helen, who willed, worked, and--yes--occasionally slept her way to the top, eventually becoming one of the most influential media players in the world.Drawing on new interviews with Helen's friends and former colleagues as well as her personal letters, Enter Helen brings New York City vibrantly to lifeduring the Sexual Revolution and the Women's Movement and features a cast of characters including Hugh Hefner, Nora Ephron, and Gloria Steinem. It is the cinematic story of an icon who bucked convention, defined her own destiny, and became a controversial model for modern feminism, laying the groundwork for television shows like Sex and the City and Girls."Bad Feminist" or not, Helen Gurley Brown got people talking--about sex, work, reproductive choices, and having it all--forever changing the conversation"--
Chronicles the rise to prominence and power of the editor of "Cosmopolitan" magazine during the mid-1960s and how she championed the modern image of the independent and ambitious single woman with sexual freedom.