The 'Pink Dolls' are a struggling rookie girl group made up of frontwoman Eun-ju, lead vocalist, Jenny, lead dancer Shin-ji, and the youngest of the group A-rang. In the agency's new office, Eun-ju finds an old videotape of an untitled music video. The song recorded on it is dark and gloomy - but also mesmerizing. The group showcases the number and immediately skyrockets to fame. Excited, the Pink Dolls decide to release the number as their single under the title 'White' and begin a grueling practic regimen. Then strange things start happening. Vocalist Jenny passes out during a practice session, A-rang becomes hostile to her close friend Shin-ji, who suffers a bad reaction to a cosmetic.